How to Write a Press Release to Launch a New Product by Sarah Kuta - Updated November 21, When a company launches a new product, it's important to get the word out to consumers, investors and other stakeholders. One way to spread the news is to write a press release announcing the product's launch. While press releases are generally sent to members of the news media, they can also be useful ways to communicate company news to other stakeholders, including employees, customers and stockholders. What Is a Press Release?
While press releases are generally sent to members of the news media, they can also be useful ways to communicate company news to other stakeholders, including employees, customers and stockholders. What Is a Press Release? A press release is a form of written communication produced by a company announcing some piece of news.
For example, a company might write a press release after releasing a new product, to share the results of a quarterly earnings report or to announce that a new CEO has been hired. A press release often includes details about the announcement, quotes from company officials and instructions for getting more information.
Is there something new to report, like a product launch? Are there stakeholders who will be interested in learning about this news? If you determine that a press release is the best course of action, begin by writing down the basics: Write in an easy-to-read style, avoiding jargon and acronyms that might confuse the reader.
Keep the press release short and to the point, writing an excellent summary of the product launch announcement. Include quotes from company leaders if appropriate, as well as any hyperlinks, photos, videos, charts and other visuals that might be helpful for understanding the announcement.
At the bottom of the press release, you should include contact information for the company official who can take further questions regarding the new product.
You may write several drafts of the press release, which should be reviewed and approved by company leaders before publication. Today, most companies send press releases via email, though some send press releases through the mail or via fax.
Consider the many stakeholder groups you wish to reach with the press release and how best to communicate with them.Today, we are going to talk about how to write a press release for products, and how to make sure that your brand aces it every time.
4 Things to Remember Before Writing a Product-Focused Press Release. If you’re going to write a product press release, it needs to be done well. Get the latest news and analysis in the stock market today, including national and world stock market news, business news, financial news and more.
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